Shopify Plus gives you the power to run multiple storefronts — but keeping them in sync is a challenge the platform doesn't solve out of the box. That's where MultiStore Sync comes in.
Common multi-store setups
Regional stores — One store per country or region, each with localised pricing and currency. The server store holds the master catalogue; regional stores pull in products and adjust pricing locally.
Brand stores — A parent brand with multiple sub-brand storefronts. The server store manages shared SKUs; each brand store has its own theme and customer experience.
Wholesale + retail — A B2B wholesale store as the server, with one or more DTC retail stores as clients. Inventory write-back ensures wholesale orders don't oversell retail stock.
Expansion stores — Using Shopify's expansion store model, each market gets its own store. MultiStore Sync keeps the product catalogue consistent across all of them.
What syncs automatically
- Product titles, descriptions, and media
- Variants and SKUs
- Pricing (base price — local overrides stay intact)
- Inventory levels via write-back
- Product status (active/draft/archived)
What you control manually
- Metafields and custom data
- Market-specific pricing rules
- Collections and navigation
- Theme and storefront customisation
Getting started on Plus
The setup is identical to standard Shopify — install on each store, designate roles, generate a token, connect. Plus merchants typically have more SKUs, so we recommend enabling sync in batches rather than all at once on the first run.